2023
Brand identity
Collaborative project
Stobble
Stobble, the sleek slow feeder that keeps your dog stimulated, happy and healthy. The idea behind Stobble was born when I, together with two other students majoring in product development and business, were tasked with developing a product, brand, and business strategy from scratch. Through a collaborative process with each one of us having skillsets in different majors, Stobble was developed.
About Stobble
At the heart of Stobble's brand is the uniquely designed slow feeder. It is created to help combat bloating in dogs and provide a stimulating and slower way for dogs to consume their food. The design was developed through many iterations and provides a mix of functionality and aesthetics.
Brand mark
Present throughout the design is the distinctive element of the logotype which is used on the product, its packaging, and any other brand material to create a cohesive look.
Presentation deck
Together with the brand design, a comprehensive presentation deck, with custom illustrations was produced which describes everything from the problem, and the product to business strategy and branding.